What I propose to create for my final project is a bi-annual brochure for the Wildlife Trust that encompasses the information they have for you to collect from their nature reserves and visitors centres or to download and access on their website.
Currently any leaflets you pick up tend to be disregarded after it’s intended purpose, and with the type of organisation that the Wildlife Trust is, this is not a very sustainable option for them. My proposal will aim to solve the issue of sustainability as I can use renewable and more natural materials to create a container for all information, as well as making the information provided more accessible and engaging to prevent it from becoming ephemeral like the current material available.
The aim of my final major project is to re-design printed matter that doesn’t work in it’s current form, be that because it is disregarded after its intended use or because it isn’t engaging enough for the intended audience.
I want to utilise the knowledge I have gained from the research in to the hand made and material processes to create and design a physical object that combines paper stock, craft process and traditional processes with digital design and layouts.
The objectives of this project is to solve the issue of sustainability, the current material is ephemeral, I want to change this so that the viewer of the information is more inclined to keep the object and not throw it away.
I also want to create an object that challenges the way in which the material is presented, making it more engaging to the viewer, unlike in the materials current format.